Thursday, June 21, 2012

Dos Equis XX at La Casita Gastown

Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named Siglo XX ("20th century") to commemorate the arrival of the new century, and the bottles were marked with two of the Roman numeral for 10 ("X"), thus "Dos Equis."

The main brand Dos Equis XX Special Lager is a 4.45% abv pale lager sold in green bottles. Dos Equis XX Ambar is a 4.7% Vienna-style amber lager sold in brown bottles, and was first exported to the United States in 1973.

History of La Casita Gastown

Cuauhtemoc-Moctezuma Brewery (Spanish: Cerveceria Cuauhtemoc-Moctezuma) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. Currently it is a subsidiary of Heineken International.

The company operates brewing plants in Monterrey, Tecate, Navojoa, Guadalajara, Toluca, Orizaba and, beginning in 2012, Chihuahua, producing the Dos Equis, Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta and Tecate brands among others. It has an annual production of 3.09 GL (gigalitres).



In 2007, Dos Equis inaugurated its "The Most Interesting Man in the World" advertising campaign.

No comments:

Post a Comment